Swansea Bay Moments
A series of seven themed tourism commercials advertising Swansea Bay as an ideal escape from the daily grind.
Everyone has distinct and varied wishes when searching for a holiday away from the daily grind. A great tourism campaign communicates a broad variety of things to see and do in a given locale. Swansea Bay Moments is a campaign about the age we live in. We’re sending personal postcards to everyone we know in the form of social media. They record our thoughts, feelings and experiences. The moments of our lives. On holiday, these moments are amplified. The moment you unzip the tent, take a deep breath and are awed by the sunrise over a bay. The wind whipping your face as you race at full speed on a bike through a dense forest. The goal with the films was to capture these moments.